Dr. Jim Afremow is a sought-after mental game coach, licensed professional counselor, and high-performance consultant who has spent over 20 years helping athletes and high achievers unlock peak performance. He is the founder of Good to Gold Medal, PLLC, a leading mental training consulting practice based in Phoenix, Arizona, and previously served for nearly a decade as a senior staff member with Counseling Services and Sports Medicine at Arizona State University. He currently also serves as a Mental Game Coach with the San Francisco Giants baseball organization.
Jim has worked closely with athletes across nearly every major sport — including MLB, NBA, WNBA, NFL, NHL, PGA Tour, and LPGA Tour athletes, Heisman Trophy winners, and Olympians — as well as business professionals, performing artists, and others in high pressure, high-stakes careers. He has served as staff mental coach for two international Olympic teams, the Greek Olympic softball team and India’s Olympic field hockey team, and his work has been published in journals including the Journal of Sport and Exercise Psychology and Olympic Coach Magazine.
Jim is the author of three best-selling books on sport psychology: The Champion’s Mind: How Great Athletes Think, Train, and Thrive; The Champion’s Comeback: How Great Athletes Recover, Reflect, and Reignite; and The Young Champion’s Mind, written specifically for student athletes. Across his books and his ongoing mental training content, Jim consistently returns to a handful of core themes: building genuine mental toughness without gritted teeth or forced bravado, the power of customizable pre-performance routines, learning to get into and stay in “the zone,” thriving as part of a team while staying humble, and — especially in The Champion’s Comeback — how great athletes recover and reignite after injury, failure, or setback rather than being defined by it .
Links:
Twitter/X: @goldmedalmind
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